Almuñécar’s Municipal Tourist Board has been in London plugging Almuñécar and La Herradura as tourist destinations for British tourists.

Their devious plan is a 3-pronged strategy! It is a combination of street-level digital advertising, print/digital media insertions, and placing a stand at the World Travel Market (WTM) at ExCeL London.

Now, judging by the photo, the street-level advertising are some blokes on tricycles decked out with a digital screen, running promotional videos, which is a bit of a come down from publicity plastered all over the side of a bus rolling around central london.

Anyway, they had a good peddle around between the 2nd on the 4th – good luck with the traffic!” We can only guess that the tricycles are parked up when the videos are playing because otherwise that is a serious distraction for other drivers and could be a traffic offence. How knows?

They have also placed ads in Sur in English for the province of Málaga  and City AM which is a London freebie in print form as well as online.

The Town Hall calculated that this will reach 400,000 readers. Hell, the Gazette has all those zeros in readers; we’re just lacking the any digit that isn’t a zero!

News: Almunecar, Costa Tropical, Granada, Andalucia)

Keywords, World Travel Market, WTM, ExCeL, London, Municipal Tourism Board, Promotional Campaign

news, andalucia, granada, costa tropical, almunecar, herradura, world travel market, wtm, excel, london, municipal tourism board, promotional campaign