You might not like it but you need to befriend AI for your business
In today’s digital-first world, having a website is no longer optional for small businesses: it’s essential. Whether you run a local bakery, a freelance service, or a niche retail store, your online presence is often the first impression potential customers get of your brand.
However, having a website is no longer enough. It used to be that you wrote interesting copy to grab people’s attention. But now you need to write for AI. Why? Because you may have noticed that when you google anything nowadays the first five (at least) listings are AI generated. In other words, AI has scanned lots of websites for copy that matches the question that have been asked.
AI tools like search engines, chatbots, and voice assistants don’t just read your website like humans do, they scan for structure, clarity, and context. Writing copy with AI in mind helps ensure your content is easily understood and found in the list of answers google comes up with.
When your copy is optimized for AI, it increases the chances of being accurately represented in AI-driven snippets, answers, or recommendations. If your text is vague or overly complex, AI might misinterpret it, costing you visibility and credibility.
AI loves scanning bullet points, numbered lists, and Q&A sections. It looks for short, clear sentences and paragraphs.
As tempting as it may be to build a picture with words AI likes clear concise information. Avoid fluff, use plain language to describe what you do, who you serve, and why it matters.
Think about the kind of questions someone wanting your service might type into google search. Your text needs to have those answers embedded in your copy. So, for example, if you were a graphic designer and you specialised in branding instead of saying you are a specialist branding expert you need to answer the question “Why do I need a branding designer?” So, some text like “you need a branding designer so that you stand out amongst your competitors and all your marketing has a complete message that grabs your clients attention.”
This type of text is easily accessible for AI to use.
Anywhere you have title tags, meta descriptions, and image alt text it should be descriptive and keyword-rich. These signals tell AI what each page and image is about.
AI thrives on structured, concise, and clear language. By tailoring your copy this way, you help AI extract key details – like services, benefits, and calls to action – so potential customers get the right information faster.
Special copy for AI also improves accessibility. With more people relying on voice search and digital assistants, writing in a way that AI can easily process ensures your brand reaches a wider audience.
Ultimately, writing with AI in mind positions your business ahead of competitors who don’t. It’s not just about ranking higher in search, it’s about making your website AI-friendly so it can become a reliable, authoritative source in an AI-driven world.
Nowadays a website is more than just an online brochure – it’s a vital part of your business infrastructure. In a marketplace where digital presence can make or break your success, a website gives your small business the foundation it needs to thrive, grow, and compete. Making it AI friendly gives you the extra edge.
Beatrice Buchser uniik visuelle kommunikation & AI Consultant. www.uniik.com
(News/Feature: AI Writing – Photo: Gold Penquin)
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