The Almuñécar Board of Tourism has hired publicity on the sides of buses in London to promote the municipality.

This campaign, which coincides with the World Travel Market (WTM) that is being held in London, involves 25 buses bearing images of Almuñécar and La Herradura for a total of 14 days.

The bus routes that they will operate along are: Canary Wharf, Clapton, London City Airport, Manor Park and Trafalgar Square.

The Councillor for Tourism, Daniel Barbero, pointed out that this publicity campaign aims to increase off-season tourism and that the municipal tourism board had already completed a campaign in the Málaga-based newspaper in Sur in English, copies of which were taken with the municipal stand to the WTF.

The Almuñécar Tourism Board carried out a similar publicity campaign using London buses last year during the WTM, which we reported on, here.

(News: Almunecar, Costa Tropical, Granada, Andalucia)