In the crowded and competitive Internet marketing landscape, Affiliate Marketing is a method to increase traffic to an e-commerce website.
Every day millions of people use search engines such Google, Bing and Yahoo to find information on the web. Search Engine Marketing (SEM) is the process of improving a website visibility in Internet Search Engines Result Pages (SERP).
A business that has its website appearing on top of SERP for keywords relevant to its activity will have an edge in attracting potential clients. Position in SERP is vital because customers will inevitably click the first few results rather than view those lower down the page.