There is no need to say that SEO (search engine optimization) if a fundamental part of any business inbound marketing strategy.
PPC can be a very cost effective way to do marketing, and this explains why it is extremely successful among advertisers. Nevertheless it requires a certain experience and know-how in order to be successful and to optimize costs.
Most people use search engines like Google or Bing as a way to discover new resources and information on the Internet. In reality by doing so they are able to search and discover only the pages that have been indexed by search engines (also called the Visible Web) i.e. a very small part of the existing web pages available
IFTTT.com (http://ifttt.com )is a free service that enables to automate web applications and sensors in your environment. IFTTT stands for “If This Than That” and as you might guess from the name, this service allows you to create conditional statements that allow automating tasks (“recipes” as they call them of IFTTT).
We have, at times, been confused, bemused and downright shocked at our website’s monthly ‘hits’ count.
Recency, Frequency and Monetary analysis or in short RFM Analysis is a quick and interesting way to analyze the changes in your market and to segment your clients. RFM analysis can be extremely simple to apply and has very wide applications from ecommerce to retail business, including business to business.
Why do reputable businesses struggle to rank in search engines or even worse get banned either by Google or the other major search engines?
This can be caused by ignoring the basic directions of Google Web Master guidelines and by engaging in ‘black hat’ SEO practices.
he web metrics tool, Google Analytics, had its April Fool’s Day moment and caught the Seaside Gazette completely unaware!
In the crowded and competitive Internet marketing landscape, Affiliate Marketing is a method to increase traffic to an e-commerce website.
As we saw on the last article, Social Media has risen very rapidly to become a new power that businesses have to deal with. For the first time lone customers have the possibility to answer back to businesses doing something utterly wrong. There are plenty of examples where complaints posted on a social network ‘go viral’ and spread extremely rapidly through the Internet reaching, eventually, traditional media.