Luca Vicini

Open Source Content Management System (CMS)

At the beginning of the World Wide Web, back in the early 90’s, all websites were created using handcrafted HTML code. Not only did it require a certain amount of skill, but also managing large websites was a very difficult task.

The Deep Web, the Dark Web and the Invisible web

Most people use search engines like Google or Bing as a way to discover new resources and information on the Internet. In reality by doing so they are able to search and discover only the pages that have been indexed by search engines (also called the Visible Web) i.e. a very small part of the existing web pages available

A/B Testing for Website Improvement

A/B testing is one of the most effective practices to gain insight on user behaviour and to increase conversion rates. “Conversion Rate” is the ratio of the visits to your website that include a wanted behaviour from the user (for example a purchase for an ecommerce website) and the total number of visits within a defined period. On most ecommerce sites the conversion rate is between 1% and 4%. Big brands in the ecommerce space like Amazon.com can command an exceptionally high conversion rate of more than 20%.

Automate your life with IFTTT

IFTTT.com (http://ifttt.com )is a free service that enables to automate web applications and sensors in your environment. IFTTT stands for “If This Than That” and as you might guess from the name, this service allows you to create conditional statements that allow automating tasks (“recipes” as they call them of IFTTT).

Cards Made Easy

With Christmas less than a couple of months away, I reviewed few interesting websites that allow visitors to send real paper postcards to any address in an extremely convenient way.